Waste Free Oceans’ partnership with BAUME & MERCIER has led to the launch of a new, innovative and ground-breaking watch: the BAUME OCEAN Limited Edition. Available in two colour versions, blue and green, this new BAUME watch represents the combination of balanced design, technical expertise and a unique vision of watchmaking. It also symbolises the brand’s intention to establish an ecological ethic.
Baume & Mercier's collaboration with WFO and Seaqual Initiative, two organisations that collect plastic debris from the oceans to transform them into innovative products, reflects this approach, which combines two key beliefs in the brand’s development: eco-responsibility and innovation.
The BAUME OCEAN Limited Edition watch has a unique design. The case is made of 80% recycled plastic gathered by WFO and reinforced with 20% glass fibres to increase its resistance. To craft the case in recycled materials, Baume & Mercier worked in close collaboration with WFO, selecting the plastic debris from the ocean that offers the highest performance, durability and quality. The watch is also equipped with an interchangeable strap made with upcycled marine plastic. This new model will be presented in a hexagonal package made of recyclable cardboard and lined with recycled polyester felt.
“We are delighted to pursue the partnership with Baume & Mercier, which began in 2018 with the BAUME project. Throughout this latest partnership period, we worked in close collaboration for the debris-gathering operations, particularly in the Azores, focussing on the development of high-quality products using recycled materials. The BAUME OCEAN Limited Edition watch is the result of this great collaboration, and it heralds other joint projects based on recycling and the circular economy!” explains Bernard Merkx, co-founder of Waste Free Oceans.
Baume & Mercier is committed to donating 5% of its sales from the BAUME OCEAN Limited Edition collection to WFO and Seaqual Initiative, in order to contribute to coordinated actions combating marine pollution.
The OCEAN BAUME Limited Edition will be available for sale on www.baume-et-mercier.com from November 11, 2020.
Contact: Cyrielle Feumetio, WFO Chief Business Development Officer at firstname.lastname@example.org